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Uniting the Global Shea Industry Across 36 Countries
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Market Research & Insights Committee

Committee Overview

Unlocking Global Trade Data & Market Intelligence

The Market Research & Insights Committee provides analytical leadership, tracking global trade volumes, emerging consumer trends, and pricing dynamics across international shea butter and nut markets.

By delivering comprehensive data analytics and industry forecasts, the committee empowers member organizations to navigate shifting global demands, optimize supply chains, and identify high-growth commercial opportunities.

Core Focus Areas

Trade Flow Analysis

Monitoring global export volumes, supply chain movements, and destination market demands.

Pricing Intelligence

Tracking raw nut farmgate prices, international butter valuations, and cost benchmarks.

Consumer Trends

Evaluating cosmetic and food industry shifts impacting global shea utilization and product innovation.

Committee Responsibilities

  • Conduct comprehensive market research studies on international shea industry growth vectors.
  • Analyze global supply and demand imbalances to advise processors and exporter cooperatives.
  • Collaborate with trade bureaus to improve data collection accuracy across producing nations.
  • Publish regular intelligence briefings concerning macroeconomic factors affecting commodity trade.

Key Deliverables

  • Annual Global Shea Industry Market Outlook Report.
  • Quarterly Price Trends & Trade Volume Statistical Briefs.
  • Export Opportunity Mapping Data Modules for emerging commercial sectors.
  • Specialized Consumer Insights Whitepapers for cosmetic and confectionery brands.
Committee Leadership

Chair & Lead Counsel

Kofi Mensah-Bonsu

Kofi Mensah-Bonsu

Committee Chair & Market Insights Lead

Kofi Mensah-Bonsu is an international commodity economist with over 15 years of experience analyzing agricultural supply chains, trade metrics, and export data intelligence across global markets.

Contact Committee Chair
Committee Roster

Technical Working Group Members

Comprising market analysts, trade economists, and industry data specialists.

Committee Roster Forming

Full member roster nominations are currently underway in coordination with the General Assembly. Confirmed delegates and technical expert profiles will be published here upon final ratification.

Committee Updates Feed

  • Q2 Global Trade Volume Index Published

    New data highlights a 14% increase in processed shea butter exports heading into North American markets.

    May 04, 2026

  • Market Intelligence Webinar Announced

    Open session covering European regulatory impacts on upcoming commodity price benchmarks.

    Apr 19, 2026

Committee Documents & Guidelines

  • Global Shea Industry Outlook 2026 PDF • 6.8 MB • Annual Edition
  • Export Pricing & Logistics Benchmark Report PDF • 3.2 MB • Q1 Review
Session Summaries

Recent Meeting Outcomes

April 08, 2026 Session

Refining Farmgate Price Monitoring Methodologies

The committee agreed on standardized data collection templates for tracking rural primary market prices across remote harvesting cooperatives.

February 18, 2026 Session

Cosmetic Industry Demand Forecast Review

Evaluated shifting consumer preferences toward certified ethical sourcing models and projected multi-year market growth vectors.